Play Safe and Live Nation Projects

Informing and evaluating online sexual health promotion for young people in NSW.

The Centre for Social Research in Health has been commissioned to inform and evaluate two major sexual health promotion initiative in NSW: Play Safe and Live Nation.

Play Safe is an initiative to promote sexual health among young people in NSW. In addition to providing information about sexual health, the Play Safe website allows visitors to complete an anonymous quiz that provides instant and personalised feedback and advice on their sexual practices, as well as the potential need to test or retest for STIs (see: https://playsafe.health.nsw.gov.au/could-i-have-sti). The Centre for Social Research in Health has been commissioned to assess the effectiveness of the Play Safe quiz using de-identified data routinely stored by the quiz software. This includes visitors’ socio-demographic characteristics, sexual practices, condom use, STI testing, and intentions to use condoms and test for STIs. To assess the effectiveness of the quiz, pre- and post-exposure data on visitors’ intentions to use condoms and test for STIs were compared. To limit the burden associated with participation in this evaluation, only one fourth of randomly selected participants were asked about their intentions to use condoms and test for STIs prior to receiving the intervention content (pre-intervention data). All participants were then enrolled in the tailored intervention and subsequently asked about their condom use and STI testing intentions (post-intervention data).

Out of 1,525 entries collected between March 2014 and May 2015 in the Play Safe database, 888 sexually active young participants were retained for the analyses. Participants were on average 20 years old. Two third of participants were female and one third males. While most participants reported that they had unprotected intercourse, only a minority ever tested for STIs. A comparison of pre-and post-intention data conducted among 211 participants who provided pre-intervention data show an increase in participants’ intention to use condoms and test for STIs after exposure to the intervention. To be confirmed these results will need to be replicated on a larger sample of quiz visitors.

Another important initiative to promote sexual health among young people in NSW is the Live Nation initiative. Conducted by NSW STIs Programs Unit (NSW STIPU) for NSW Health in a partnership with the concert promoter Live Nation, the initiative aimed at promoting sexual health among young people though online advertisement on purchase website (Ticketmaster and Ticketek) as well as during selected concerts. The Centre for Social Research in Health has been commissioned to inform the development of the Live Nation initiative project and develop an empirical evaluation framework. This included developing pre- and post-concert evaluation surveys aimed at assessing young people’s exposure to the initiative and its influence on young people’s attitude and practices regarding condom use and testing for STIs. The evaluation framework will be used to assess sexual health promotion activities conducted by NSW STIPU in 2016, including the Play Safe activation that took place during a Madonna concert in March 2016.

Funding Agency:    

Australian Government Department of Health, NSW Health

Partners / Collaborators:    

NSW STI Programs Unit, NSW Health

Publications

Assessing the effect of the ‘Could I have an STI?’ Iinteractive menu hosted on the Play Safe website: Analyses of data routinely collected between March 2014 and May 2015.

Informing the development of a sexual health promotion intervention among young people who buy concert tickets online: The Close-Up Survey.

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