The UNSW Bachelor of Media in Public Relations and Advertising is a three-year, full-time (or six-year, part-time) degree that combines public relations and advertising with in-depth study of media, the humanities and social sciences. Public relations and advertising affect society in profound ways. They fund the media we enjoy; they influence what we buy and even the ways we think, behave and live.
This degree will provide you with detailed knowledge of public relations and advertising practices, outlining how they have risen to a position of prominence. We’ll also give you practical and strategic communication skills that will help you to navigate a complex media environment.
Enhance Your Skills
Our academics will equip you with skills in areas such as strategic communication, campaign development, crisis communication, branding, media relations and digital communication. The Bachelor of Media in Public Relations and Advertising will teach you how to represent and support the interests of companies (for-profit or not-for-profit), government agencies, individual clients and brands. You’ll explore creativity, strategy, ethics, and social engagement through the lens of public relations and advertising.
Our academics boast a wide array of relevant practical skills and research expertise, gained from years of experience working and researching in industry. They will challenge and develop you throughout your study. You’ll learn how to build the reputation of brands, companies, governments, agencies, and develop key communication skills and creative thinking needed to survive in an evolving media landscape.