The UNSW Master of Public Relations and Advertising will equip you with the skills of creativity, innovation and strategic thinking to shape you into a well-rounded communication professional. This degree recognises professional experience and if you've worked within a relevant industry, you may be eligible for the one year, full-time program.
We merge contemporary theory and academic rigour with creativity, research and practical industry skills. This makes the Master of Public Relations and Advertising ideal for industry professionals seeking to gain knowledge and advance their career, along with career-changers wanting to enter a vibrant and rapidly evolving industry.
Your education will examine the varied factors at play in successful public relations and advertising strategies. This will ensure that you’re career-ready upon completion of the degree. This master’s degree combines creative approaches with the theory and research behind the planning and implementation of highly successful public relations and advertising strategies.
As a student, you’ll develop critical thinking and you’ll explore ways to develop innovative public relations and advertising strategies. Our leading professionals will challenge you to formulate innovative approaches to public relations and advertising, as well as thinking critically to achieve objectives during your coursework.
This program is structured to acknowledge and recognise the skills that individuals bring to their postgraduate education. More experienced students can undertake a streamlined degree while students with less professional experience will study for the full 2 years.
The program includes three different streams to choose from including: