Public Relations & Advertising and Design

Overview

Become a creative communicator with a great design eye!

This program allows you to graduate with both a Master of Public Relations and Advertising (MPRA) and a Master of Design (MDes)*.

As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies and design and digital media practice. Both degrees merge contemporary theory and academic rigour with creativity, research, and practical industry skills, combining design creativity and rigorous research strategies.

The Master of Public Relations and Advertising and Master of Design dual award is ideal for industry professionals from advertising or design seeking to advance their career, as well as career-changers wanting to enter vibrant and rapidly evolving industries.

With the eruption of digital and social media, there’s never been a more exciting time to work in the rapidly growing field of strategic communication.

*The Master of Public Relations and Advertising and Master of Design is currently being assessed for CRICOS registration and, as such, is not currently available to international applicants wishing to study in Australia. If you are interested in this program then please contact arts@unsw.edu.au and we will advise you should the program become registered on CRICOS.

Structure

The Master of Public Relations and Advertising/Master of Design has been structured to accurately reflect the skills that each individual brings to their postgraduate education. Our experienced students undertake a streamlined degree of 2 years (96 units of credit) while students with less professional experience will study for 3 years (144 units of credit).

2 year plan (96 units of credit)

This is for students who have completed a relevant Honours degree or Graduate Diploma, or those who have completed a Bachelor degree and one year relevant professional experience. Please read the entry requirements section (see below) for full eligibility criteria.

The 2 year plan allows for our experienced students to fast track their postgraduate study, completing the Master of Public Relations & Advertising/Master of Design in two years, During this period, students complete 96 units of credit or 15-16 courses.

3 year plan (144 units of credit)

This is for students who have completed a relevant Bachelor degree. Students who have completed undergraduate studies in any discipline but have professional experience in a relevant field may also be eligible. Please read the entry requirements section (see below) for full eligibility criteria.

The 3 year plan will deepen your contextual knowledge in public relations, advertising and design before developing more advanced competencies and skills. During the program students complete 144 units of credit, or 23-24 courses.

Entry Requirements

Students must meet one of the following selection criteria for entry to the 2 year or 3 year Master of Public Relations and Advertising / Master of Design program.

2 year plan

• Honours Bachelor degree or Graduate Diploma in a relevant discipline* with a record of academic achievement equivalent to a UNSW credit average of 65%

• Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience

3 year plan

• Bachelor degree (or equivalent qualification) in a relevant discipline* with a record of academic achievement equivalent to a UNSW credit average of 65%

• Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience

*Relevant disciplines include: Arts, Humanities, Social Sciences, Media, Communications, Journalism, Public Relations, Advertising, Marketing, Design, Creative Arts

Careers

Graduates of the Master of Public Relations and Advertising and Master of Design are well-rounded communication professionals known for their creativity, innovation, intellectual aptitude, and strategic thinking.

These two degrees will equip you with the personal confidence and professional capabilities needed to move into creative leadership roles.

Career opportunites include:

  • Graphics, media and digital design
  • UX and responsive design
  • Communications, branding and advertising
  • Design management and strategy
  • Social innovation and entrepreneurship
  • Art Director
  • App development
  • Creative consultancies, design and media studios, design-led businesses

Handbook

Degree program structure and academic rules information:

Master of Public Relations and Advertising and Master of Design (8234) handbook

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How to applyContact us
Domestic International
8234
2 - 3 years full-time
February, July
Master
96 - 144
MDes/MPRA
31 May, 30 Nov - Late applications will be considered
Yes
On Campus, Day and/or Night
UNSW Fees