Lukasz Swiatek

Lecturer
Senior Lecturer

Lukasz (Luk) Swiatek lectures in Media and Communications, within the Faculty of Arts and Social Sciences, at UNSW Sydney. He draws on a wealth of practical industry experience in both his teaching and research.
 
Luk has taught a range of postgraduate and undergraduate (junior and senior) courses in media studies, communication, and international and global studies. He supervises Honours, Masters and PhD students. His learning and teaching blog receives hundreds of visitors from around the world each year.
 
The first major focus of his research is strategic communication. Current studies are tackling two areas: critical issues in digital media and communications affecting organisations and professional communicators, as well as the changing shapes and roles of different types of rewards. The second major research focus is higher education.
 
Previously, he worked in publishing and news (as a reporter and editor) and in integrated communication (combining public relations and advertising), in both the corporate and not-for-profit sectors.
 
 
Areas of research

  • Strategic communication and public relations
  • Recognition and rewarding (including awards and prizes)
  • Higher education
  • Critical issues in digital media and communications
  • Entertainment and celebrity
  • Creativity

 
Academic memberships

  • Higher Education Research and Development Society of Australasia (HERDSA)
  • Australia and New Zealand Communication Association (ANZCA)

 
Professional memberships

  • Public Relations Institute of New Zealand (PRINZ)
  • Public Relations Institute of Australia (PRIA)

 
Recent recognitions

  • 2019: Fellowship of the Higher Education Research and Development Society of Australasia (HERDSA)
  • 2017: Rita and John Cornforth Medal for PhD Achievement (awarded by the University of Sydney)
  • See other recent recognitions

PUBLICATIONS

Books
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Brevini B; Swiatek L, 2020, Amazon: Understanding a Global Communication Giant, Routledge, New York, http://dx.doi.org/10.4324/9780367816711
2020
Book Chapters
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Hobbs M; Swiatek L, 2019, 'Public Relations and Lobbying: Influencing Politics and Policy', in Sheehan M (ed.), Advocates and Persuaders, Australian Scholarly Publishing, North Melbourne, pp. 159 - 180, https://scholarly.info/book/advocates-and-persuaders/
2019
Swiatek L, 2019, 'Awards and Prizes for Journalism', in Vos TP; Hanusch F; Sehl A; Dimitrakopoulou D; Geertsema-Sligh M (ed.), The International Encyclopedia of Journalism Studies, Wiley Blackwell, Hoboken, pp. 203 - 207, http://dx.doi.org/10.1002/9781118841570.iejs0161
2019
Swiatek L, 2019, 'Funded by philanthropy, founded for activism: Nobel Peace Prize laureates and their organisations’ political endeavours', in Farrell N (ed.), The Political Economy of Celebrity Activism, Routledge, Abingdon, pp. 35 - 50, http://dx.doi.org/10.4324/9781315560519-3
2019
Swiatek L, 2019, 'Celebrities', in Merskin DL (ed.), The SAGE International Encyclopedia of Mass Media and Society, SAGE, Thousand Oaks, pp. 275 - 277, http://dx.doi.org/10.4135/9781483375519.n109
2019
Swiatek L, 2018, 'The Podcast as an Intimate Bridging Medium', in Llinares D; Fox N; Berry R (ed.), Podcasting: New Aural Cultures and Digital Media, Palgrave Macmillan, Cham, pp. 173 - 187, http://dx.doi.org/10.1007/978-3-319-90056-8_9, http://dx.doi.org/10.1007/978-3-319-90056-8_9
2018
Swiatek L; Brevini B, 2017, 'Australia: The Perpetual Battler', in Herzog C; Hilker H; Novy L; Torun O (ed.), Transparency and Funding of Public Service Media, Springer VS, Wiesbaden, pp. 133 - 143, http://dx.doi.org/10.1007/978-3-658-17997-7_11
2017
Brevini B; Swiatek L, 2016, 'Mediaset (Gruppo Mediaset)', in Birkinbine B; Gomez R; Wasko J (ed.), Global Media Giants, Routledge, London, pp. 181 - 190, http://dx.doi.org/10.4324/9781315682334-11
2016
Swiatek L, 2016, 'Accessing the Finest Minds: Insights into Creativity from Esteemed Media Professionals', in Silton NR (ed.), Exploring the Benefits of Creativity in Education, Media, and the Arts, IGI Global, Hershey, pp. 240 - 263, http://dx.doi.org/10.4018/978-1-5225-0504-4.ch012
2016
Swiatek L, 2015, 'Constructing the Cosmopolitan Arena Concert', in Edgar R; Halligan B; Fairclough-Isaacs K; Spelman N (ed.), The Arena Concert: Music, Mediation and Mass Entertainment, Bloomsbury Academic, London, pp. 87 - 97, http://dx.doi.org/10.5040/9781501316326.ch-006
2015
Swiatek L, 2014, 'Rewarding Work, Representing Work: The Serious Side of Entertainment in Globalised Award Shows', in Öztürk G (ed.), Cultural Perspectives on the Entertainment Industry: Communication, Media, and Societal Impacts, IGI Global, Hershey, pp. 203 - 224, http://dx.doi.org/10.4018/978-1-4666-6190-5.ch012
2014
Conference Papers
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Edgington U; Swiatek L, 2018, 'An investigation of induction policies for university teachers: (re)valuing staff and cultural diversity', in Research and Development in Higher Education: [Re] Valuing Higher Education, Higher Education Research and Development Society of Australasia, Adelaide, pp. 81 - 91, presented at 2018 HERDSA Conference: (Re)Valuing Higher Education, Adelaide, - , http://www.herdsa.org.au/system/files/Edgington_et_al_HERDSA2018.pdf
2018
Swiatek L, 2017, 'The growing inequalities produced by recognitional communications in the digital age', in Öztürk G; Eken I (ed.), First International Conference on New Trends in Communication, Nobel Akademik, Istanbul, pp. 555 - 564, presented at First International Conference on New Trends in Communication, Istanbul, - , http://acikerisim.ticaret.edu.tr/xmlui/bitstream/handle/11467/1649/M00850.pdf
2017
Conference Posters
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Swiatek L; Edgington U, 'Interpretations of Best Practice in Culturally-Sensitive Teaching: Insights from Award-Winners', Adelaide Convention Centre, presented at The Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, Adelaide Convention Centre
Conference Presentations
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Swiatek L; Galloway C, 'Encouraging Artificial Intelligence Sustainability through Collaboration and ‘Coopetition’ in the PR Industry', presented at Australasian Business Ethics Network 2018 Annual Conference, Massey University, Auckland campus, 10 December 2018 - 11 December 2018
Swiatek L, 'The cultural activism of awarding organisations: From compassionate imagination to compassionate participation', presented at Cultural Studies Association of Australasia Conference, The University of Wollongong
Swiatek L, 'Counter prizes and counter publicity: A case study of the Food Sovereignty Prize', presented at Cultural Studies Association of Australasia Conference, The University of Wollongong
Swiatek L, 'When is an elite public not elite? Understanding the character and communications of laurelled elite publics', presented at Contemporary Publics International Symposium, Deakin University, Burwood, Melbourne
Swiatek L, 'Using industry news to enhance subject mastery and foster deep learning', presented at Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, ICC Sydney
Swiatek L, 'Rewarding Communication: From the Oscars to Oprah, and Beyond', presented at School of Communication, Journalism and Marketing Research Seminar Series, Massey University, Wellington, -
Swiatek L; Verhoeven G, 'Building students’ enterprise skills through inductive teaching', presented at Tertiary Education Research in New Zealand Conference, Massey University (Manawatu / Palmerston North)
Swiatek L; Galloway C, 'Public Relations and the Cloud: A Critical Interrogation of a Growing Issue', presented at Barcelona International Critical PR Conference 8, Universitat Pompeu Fabra (Barcelona)
Swiatek L; Galloway C, 'Digital Labour Dilemmas for Public Relations', presented at Barcelona International Critical PR Conference 8, Universitat Pompeu Fabra (Barcelona)
Journal articles
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Galloway C; Swiatek L, 2018, 'Public relations and artificial intelligence: It’s not (just) about robots', Public Relations Review, vol. 44, pp. 734 - 740, http://dx.doi.org/10.1016/j.pubrev.2018.10.008
2018
Swiatek L, 2017, 'Education for sustainable happiness and well-being', Higher Education Research and Development, vol. 36, pp. 1307 - 1309, http://dx.doi.org/10.1080/07294360.2017.1345604
2017
Swiatek L, 2016, 'Constructing Cultural Memory: A Memetic Approach', International Journal of Media and Cultural Politics, vol. 12, pp. 129 - 142, http://dx.doi.org/10.1386/macp.12.1.129_1
2016
Swiatek L, 2016, 'Organizational Discourse: Communication and Constitution', Media International Australia, vol. 160, pp. 152 - 153, http://dx.doi.org/10.1177/1329878X16652569c
2016
Swiatek L, 2016, 'Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement', Asia Pacific Public Relations Journal, vol. 12, pp. 129 - 142
2016
Swiatek L, 2014, 'Theorizing borders through analyses of power relationships', Regions and Cohesion, vol. 4, pp. 124 - 126, http://dx.doi.org/10.3167/reco.2014.040308
2014
Swiatek L, 2014, 'Rewarding and Promoting Creativity: New Approaches, Old Realities', Academic Quarter [Akademisk Kvarter], vol. 9, pp. 73 - 86
2014
Swiatek L, 2014, 'An Educational and Inspirational Broadcast: The Oscars Red Carpet Pre-Show', Networking Knowledge, vol. 7, pp. 1 - 17
2014
Reports
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Swiatek L; Sutherland K; Brogt E, 2018, Report from the 2018 Academic Development Symposium: Connecting and Staying Connected, Higher Education Research and Development Society of Australasia, Wellington, https://tinyurl.com/ad-symposium-2018-report
2018
Swiatek L; Brogt E; Milne J; Sutherland K, 2017, Report from the 2017 Academic Development Symposium: Supporting Academics Over Their Career, Higher Education Research and Development Society of Australasia New Zealand, Wellington, https://web.archive.org/web/20180129163758/http://herdsa.org.nz/docs/Acad_Dev_Symp2017.pdf
2017
Subject areas