Lukasz Swiatek

Lecturer
Senior Lecturer

Lukasz (Luk) Swiatek lectures in Media and Communications, within the Faculty of Arts, Design & Architecture, at UNSW Sydney. He draws on a wealth of practical industry experience in both his teaching and research.
 
Luk has taught a range of postgraduate and undergraduate (junior and senior) courses in media studies, communication, and international and global studies. He supervises PhD, Masters and Honours students. His learning and teaching blog receives hundreds of visitors from around the world each year.
 
The first major focus of his research is strategic communication. Current studies are investigating issues in digital media and communication affecting organisations and professional communicators. They are also examining the changing nature of recognition and reward. The second major focus of his research is higher education.
 
Previously, he worked in publishing and news (as a reporter and editor) and in integrated communication (combining public relations and advertising), in both the corporate and not-for-profit sectors.
 
 
Research interests and expertise

  • Communication
  • Strategic communication
  • Integrated communication
  • Public relations and communication management
  • Organisations and communication
  • Media
  • Social media
  • Artificial intelligence
  • Entertainment
  • Recognition and rewarding (including awards and prizes, as well as professional recognition schemes, such as fellowships)
  • Social status
  • Celebrity
  • Higher education
  • Cultural competence

 
Academic memberships

  • Higher Education Research and Development Society of Australasia (HERDSA)
  • Australia and New Zealand Communication Association (ANZCA)

 
Professional memberships

  • Public Relations Institute of New Zealand (PRINZ)
  • Public Relations Institute of Australia (PRIA)

 
Recent recognitions

  • 2019: Fellowship of the Higher Education Research and Development Society of Australasia (HERDSA)
  • 2017: Rita and John Cornforth Medal for PhD Achievement (awarded by the University of Sydney)
  • See other recent recognitions

 

PUBLICATIONS

Books
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Brevini B; Swiatek L, 2020, Amazon: Understanding a Global Communication Giant, Routledge, New York, http://dx.doi.org/10.4324/9780367816711
2020
Book Chapters
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Swiatek L, 2019, 'Awards and Prizes for Journalism', in Vos TP; Hanusch F; Sehl A; Dimitrakopoulou D; Geertsema-Sligh M (ed.), The International Encyclopedia of Journalism Studies, Wiley Blackwell, Hoboken, pp. 203 - 207, http://dx.doi.org/10.1002/9781118841570.iejs0161
2019
Swiatek L, 2019, 'Funded by philanthropy, founded for activism: Nobel Peace Prize laureates and their organisations’ political endeavours', in Farrell N (ed.), The Political Economy of Celebrity Activism, Routledge, Abingdon, pp. 35 - 50, http://dx.doi.org/10.4324/9781315560519-3
2019
Swiatek L, 2019, 'Celebrities', in Merskin DL (ed.), The SAGE International Encyclopedia of Mass Media and Society, SAGE, Thousand Oaks, pp. 275 - 277, http://dx.doi.org/10.4135/9781483375519.n109
2019
Hobbs M; Swiatek L, 2019, 'Public Relations and Lobbying: Influencing Politics and Policy', in Sheehan M (ed.), Advocates and Persuaders, Australian Scholarly Publishing, North Melbourne, pp. 159 - 180, https://scholarly.info/book/advocates-and-persuaders/
2019
Swiatek L, 2018, 'The Podcast as an Intimate Bridging Medium', in Llinares D; Fox N; Berry R (ed.), Podcasting: New Aural Cultures and Digital Media, Palgrave Macmillan, Cham, pp. 173 - 187, http://dx.doi.org/10.1007/978-3-319-90056-8_9
2018
Swiatek L; Brevini B, 2017, 'Australia: The Perpetual Battler', in Herzog C; Hilker H; Novy L; Torun O (ed.), Transparency and Funding of Public Service Media, Springer VS, Wiesbaden, pp. 133 - 143, http://dx.doi.org/10.1007/978-3-658-17997-7_11
2017
Swiatek L, 2016, 'Accessing the Finest Minds: Insights into Creativity from Esteemed Media Professionals', in Silton NR (ed.), Exploring the Benefits of Creativity in Education, Media, and the Arts, IGI Global, Hershey, pp. 240 - 263, http://dx.doi.org/10.4018/978-1-5225-0504-4.ch012
2016
Brevini B; Swiatek L, 2016, 'Mediaset (Gruppo Mediaset)', in Birkinbine B; Gomez R; Wasko J (ed.), Global Media Giants, Routledge, London, pp. 181 - 190, http://dx.doi.org/10.4324/9781315682334-11
2016
Swiatek L, 2015, 'Constructing the Cosmopolitan Arena Concert', in Edgar R; Halligan B; Fairclough-Isaacs K; Spelman N (ed.), The Arena Concert: Music, Mediation and Mass Entertainment, Bloomsbury Academic, London, pp. 87 - 97, http://dx.doi.org/10.5040/9781501316326.ch-006
2015
Swiatek L, 2014, 'Rewarding Work, Representing Work: The Serious Side of Entertainment in Globalised Award Shows', in Öztürk G (ed.), Cultural Perspectives on the Entertainment Industry: Communication, Media, and Societal Impacts, IGI Global, Hershey, pp. 203 - 224, http://dx.doi.org/10.4018/978-1-4666-6190-5.ch012
2014
Conference Papers
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Edgington U; Swiatek L, 2018, 'An investigation of induction policies for university teachers: (re)valuing staff and cultural diversity', in Wache D; Houston D (ed.), Research and Development in Higher Education: [Re] Valuing Higher Education, Higher Education Research and Development Society of Australasia (HERDSA), Adelaide Convention Centre, pp. 81 - 91, presented at the Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, Adelaide Convention Centre, http://www.herdsa.org.au/system/files/Edgington_et_al_HERDSA2018.pdf
2018
Swiatek L, 2017, 'The growing inequalities produced by recognitional communications in the digital age', in Öztürk G; Eken I (ed.), First International Conference on New Trends in Communication, Nobel Akademik, Istanbul Commerce University [İstanbul Ticaret Üniversitesi], pp. 555 - 564, presented at the First International Conference on New Trends in Communication, Istanbul Commerce University [İstanbul Ticaret Üniversitesi], http://acikerisim.ticaret.edu.tr/xmlui/bitstream/handle/11467/1649/M00850.pdf
2017
Conference Posters
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Swiatek L; Edgington U, 2018, 'Interpretations of Best Practice in Culturally-Sensitive Teaching: Insights from Award-Winners', Adelaide Convention Centre, presented at the Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, Adelaide Convention Centre
2018
Conference Presentations
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Swiatek L; Galloway C, 2020, 'Public Relations, Pedagogy and Problematic Technological Developments', presented at the 2020 Asia Pacific Public Relations Research and Education Network (APPRREN) Symposium, Curtin University, Perth
2020
Edgington U; Swiatek L, 2019, 'Next Generation Bullying Reduction: New Considerations for Healthier Higher Education Workplaces in Aotearoa New Zealand', presented at the Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, the University of Auckland
2019
Swiatek L; Tan K, 2019, 'Inter-organizational Reputation Restoration from Sexual Harassment and Assault Incidents: A Conceptual Framework', presented at the 2019 Australian and New Zealand Communication Association (ANZCA) Conference, Old Parliament House, Canberra
2019
Swiatek L; Galloway C, 2019, 'Platform Governance, AI and Boundary Spanning: New Approaches for PR Managers', presented at the 2019 SWARM Symposium, the University of Sydney
2019
Swiatek L; Galloway C, 2018, 'Public Relations and the Cloud: A Critical Interrogation of a Growing Issue', presented at the Barcelona International Critical PR Conference (8), Universitat Pompeu Fabra, Barcelona
2018
Swiatek L; Galloway C, 2018, 'Encouraging Artificial Intelligence Sustainability through Collaboration and ‘Coopetition’ in the PR Industry', presented at the Australasian Business Ethics Network (ABEN) Annual Conference, Massey University, Auckland
2018
Swiatek L; Galloway C, 2018, 'Digital Labour Dilemmas for Public Relations', presented at the Barcelona International Critical PR Conference (8), Universitat Pompeu Fabra, Barcelona
2018
Edgington U; Swiatek L, 2018, 'Bullying in the New Zealand Workplace', presented at the Culture Shift Conference, Te Papa Tongarewa Museum of New Zealand, Wellington
2018
Swiatek L; Verhoeven G, 2017, 'Building students’ enterprise skills through inductive teaching', presented at the Tertiary Education Research in New Zealand Conference, Massey University, Manawatu/Palmerston North
2017
Edgington U; Swiatek L, 2017, 'Migration and cultural contexts: What are the lived experiences of overseas tertiary teaching staff who have moved to New Zealand?', presented at the Tertiary Education Research in New Zealand Conference, Massey University, Manawatu/Palmerston North
2017
Swiatek L, 2017, 'Rewarding Communication: From the Oscars to Oprah, and Beyond', presented at the 2017 School of Communication, Journalism and Marketing Research Seminar Series, Massey University, Wellington
2017
Swiatek L, 2016, 'Beyond certificates and statuettes: The growing media resources of accolade-conferring organisations', presented at the 2016 Australian and New Zealand Communication Association (ANZCA) Conference, the University of Newcastle
2016
Swiatek L, 2016, 'Learning from the very best craft practitioners: Fostering student creativity using models of excellence', presented at the 2016 Australian and New Zealand Communication Association (ANZCA) Conference, the University of Newcastle
2016
Swiatek L, 2015, 'Awards and Prizes: Historic Media and their Coverage', presented at the Ninth Australian Media Traditions Conference, the National Film and Sound Archive, Canberra
2015
Swiatek L, 2014, 'When is an elite public not elite? Understanding the character and communications of laurelled elite publics', presented at the Contemporary Publics International Symposium, Deakin University, Burwood, Melbourne
2014
Swiatek L, 2014, 'The cultural activism of awarding organisations: From compassionate imagination to compassionate participation', presented at the Cultural Studies Association of Australasia (CSAA) Annual Conference, the University of Wollongong
2014
Swiatek L, 2014, 'Counter prizes and counter publicity: A case study of the Food Sovereignty Prize', presented at the Cultural Studies Association of Australasia (CSAA) Annual Conference, the University of Wollongong
2014
Swiatek L, 2012, 'Awards and Prizes: Beyond the Material', presented at the Cultural Studies Association of Australasia (CSAA) Annual Conference, the University of Sydney
2012
Journal articles
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Galloway C; Swiatek L, 2018, 'Public relations and artificial intelligence: It’s not (just) about robots', Public Relations Review, vol. 44, pp. 734 - 740, http://dx.doi.org/10.1016/j.pubrev.2018.10.008
2018
Swiatek L, 2017, 'Education for sustainable happiness and well-being', Higher Education Research and Development, vol. 36, pp. 1307 - 1309, http://dx.doi.org/10.1080/07294360.2017.1345604
2017
Swiatek L, 2016, 'Constructing Cultural Memory: A Memetic Approach', International Journal of Media and Cultural Politics, vol. 12, pp. 129 - 142, http://dx.doi.org/10.1386/macp.12.1.129_1
2016
Swiatek L, 2016, 'Organizational Discourse: Communication and Constitution', Media International Australia, vol. 160, pp. 152 - 153, http://dx.doi.org/10.1177/1329878X16652569c
2016
Swiatek L, 2016, 'Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement', Asia Pacific Public Relations Journal, vol. 12, pp. 129 - 142
2016
Swiatek L, 2014, 'An Educational and Inspirational Broadcast: The Oscars Red Carpet Pre-Show', Networking Knowledge, vol. 7, pp. 1 - 17, http://dx.doi.org/10.31165/nk.2014.74.354
2014
Swiatek L, 2014, 'Theorizing borders through analyses of power relationships', Regions and Cohesion, vol. 4, pp. 124 - 126, http://dx.doi.org/10.3167/reco.2014.040308
2014
Swiatek L, 2014, 'Rewarding and Promoting Creativity: New Approaches, Old Realities', Academic Quarter [Akademisk Kvarter], vol. 9, pp. 73 - 86, http://dx.doi.org/10.5278/ojs.academicquarter.v0i09.3249
2014
Reports
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Swiatek L; Sutherland K; Brogt E, 2018, Report from the 2018 Academic Development Symposium: Connecting and Staying Connected, Higher Education Research and Development Society of Australasia New Zealand, Wellington, https://tinyurl.com/ad-symposium-2018-report
2018
Swiatek L; Brogt E; Milne J; Sutherland K, 2017, Report from the 2017 Academic Development Symposium: Supporting Academics Over Their Career, Higher Education Research and Development Society of Australasia New Zealand, Wellington, https://web.archive.org/web/20180129163758/http://herdsa.org.nz/docs/Acad_Dev_Symp2017.pdf
2017
Subject areas