Public Relations & Advertising

Media in Public Relations & Advertising


Sharpen your communication skills & become a persuasive communicator

Graduates of this degree use practical advertising and communication skills to represent and promote companies, governments, agencies, individual clients and brands. Your studies will explore creativity, interactivity, ethics, sustainability and engagement, to equip you to be a strong leader who inspires innovation and change at all levels of society.


What you will study

The Bachelor of Media in PR and Advertising is a three year degree during which students will study a range of core courses and electives.

Core courses

  • Media, Culture and Everyday Life
  • Media, Society and Politics
  • Media Industry Contexts
  • Public Relations Principles 
  • Advertising
  • Communications Strategies
  • Public Relations Discourse
  • Media Portfolio
  • Engagement
  • Crisis Communication

Elective courses

Our PR and advertising students also study elective courses in media, PR and advertising as well as 'free electives' which can be taken either within or outside the Arts & Social Sciences.


As a Bachelor of Media (Public Relations & Advertising) graduate, you will have advanced skills and knowledge in professional work relevant to public relations, media relations and organisational communication.

Your career options include:

  • Public relations
  • Advertising account management
  • Advertising creative services
  • Corporate affairs
  • Media relations
  • Social media strategy
  • Communications


Practical experience

Our Media degrees have a strong emphasis on both the theoretical and practical. You can gain practical experience in a number of ways.

Opportunities include:

  • Third year portfolio project or media internship
  • Elective internship through the Arts & Social Sciences Vocational Placement (Internship) course
  • Elective production courses from a wide range of faculties across UNSW, including the Art & Design, Built Environment, Computing Science, and Engineering
  • Use of advanced multimedia labs, digital video production, post production facilities, animation and audio studios for relevant courses

Overseas exchange program

You don't have to choose between overseas travel and study - you can do both! Spend a term overseas at a partner university and receive credit towards your Bachelor of Media degree at UNSW.

UNSW has over 200 partner universities in over 38 countries.


A year-long honours program is available for high achieving students in the Bachelor of Media in Public Relations and Advertising.

Honours is an intensive study program that provides the opportunity to engage in specialised research, to further develop analytical skills and expand your graduate options.

Dual degrees

A dual degree means you can study your Media degree concurrently with another degree. You will graduate with two degrees, broadening your graduate options.

The Bachelor of Media can be combined as a dual degree with:

UNSW handbook

Degree program structure and academic rules information:

If you are a current student, please refer to the Online Handbook in the year you commenced your degree.

Student Profiles

Want a career in Media (PR & Advertising)? See what our students have to say about studying this degree at UNSW.

Amy Johnston - Bachelor of Media (PR & Advertising)

Alumni Profile
Alumni Profile Jessica Travers

From a PR & Advertising degree at UNSW to informing the branding strategy for Estée Lauder, see how Jessica took on this challenge!

Find out more about Media & Communications at UNSW
Find out more about Media & Communications at UNSW Visit our discipline hub

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Domestic International
Term 1, Term 3
85 (2019 Lowest Selection Rank) / 85 (2020 Guaranteed Entry)
BMedia (PR&A)
On Campus
Accepted Qualifications
Band 1
Degree Structure
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