Making HIV prevention work: The critical role of individual and community perspectives in health promotion practice as well as theory
Thirty years into the epidemic, dominant discourse suggests the global HIV response is at a critical crossroads, heralding new biomedical prevention approaches as the long-awaited tools to drive down new infections. However it is increasingly understood the acceptability and use of any HIV prevention strategy is shaped by a wide range of personal, social, cultural and economic factors. While there currently is a strong focus on the policies, systems, services and programs to deliver new HIV prevention technologies, overviews of so-called implementation challenges that often include a need to ‘create demand’ suggests important and missed opportunities to timely engage with and incorporate the perspective of intended users and consumers. Extending the UNAIDS call to ‘know your epidemic’ so that responses and investments can be strategically matched, there is a continuing imperative to better understand and incorporate the perspectives of affected individuals and communities regarding what responses are not only efficacious but also most appropriate to address their needs.
In this presentation John will discuss how the incorporation of actor perspectives to improve HIV prevention can be achieved by strengthening understanding and use of health promotion planning frameworks and theories of behaviour.
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